5 Reasons Why A Mobile Friendly Website is Crucial
Why Your NZ Business Absolutely Needs a Mobile-Friendly Website Today
In today’s fast-paced digital era, you really can’t afford to go without a mobile-friendly website. It’s not just a source of potential sales, but also crucial for capturing new business opportunities. Just having a desktop website, even a cost-effective one, isn’t enough anymore. Your website needs to be mobile-friendly, and you’ll likely need to address this sooner rather than later – it can genuinely impact your business’s survival online.
For those still unsure about this, we have some important information to share. Here’s why your website absolutely needs to be mobile-friendly:
Key Benefits of Being Mobile-Friendly
Tap into More Visitors
We live in the era of smartphones and tablets. Most people in New Zealand have fast mobile internet access (like 4G and 5G), according to usage stats from sources like Statcounter. With just a few taps and scrolls on their mobile screens, people can connect with businesses and information anywhere, anytime. You don’t want to miss out on this connection. If your website doesn’t work properly on a visitor’s smartphone, they’ll probably forget about you and look for a competitor’s site. So, why not be where a huge portion of your potential customers are? On their smartphones and tablets, of course!
Increased Lead Generation and Sales
It stands to reason: more mobile visitors, thanks to a mobile-friendly website, can lead to more leads and sales. But for that to happen, you need to make sure key features actually work seamlessly on mobile. For example, an online store’s shopping cart and checkout process must be easy to use on a small screen, adhering to secure standards like PCI DSS.
It’s Standard Practice Now
It’s not just about having a cost-effective design; having a mobile-friendly website is simply expected by users today – it’s a core part of web design best practices. It’s what users want and need. So, why not meet your customers’ expectations? Happy customers are essential for business growth. It can take only moments to damage a reputation that took years to build. As the saying goes, a bad experience can spread quickly, and one unhappy customer sharing a bad mobile experience could damage your reputation and sales. You don’t want to give customers a reason to be unhappy simply because your site isn’t mobile-friendly, right?
Potential for Faster Operations
Another potential advantage linked to mobile accessibility relates to internal operations for some businesses. While less direct than user experience, having mobile access to business systems (if applicable) might help streamline processes like inventory checks or supply chain communication. Contacting suppliers via mobile might be easier, and a few taps could potentially set appointments or place orders on the go, depending on your specific systems.
Improved Brand Experience and Affinity
When you offer a smooth and satisfying mobile experience, you enhance your overall brand experience. Customers who have a good experience on mobile are more likely to engage with your brand again, perhaps even on their desktop later. A well-optimised mobile experience builds brand affinity and helps people feel positive about your brand. On the other hand, if your mobile experience is poor, you risk losing potential sales to competitors who offer a better one.
Don’t Get Left Behind: Embrace Mobile
Having a mobile-friendly website is no longer optional for most NZ businesses; it’s essential for reaching your audience, providing a positive experience, and staying competitive. Make sure your online presence caters effectively to users on all devices.