Going Mobile In E-Commerce – What are the Benefits?
The Power of eCommerce and Mobile Commerce in NZ Today
eCommerce (electronic commerce) is one of the key aspects of commerce in the digital world we live in today. In fact, chances are you’ve probably bought something from global websites like Amazon or local NZ online stores in the last 6 months. So, what’s a crucial platform for eCommerce ventures now? Well, embracing mobile!
In short, what are the key benefits of focusing on the mobile platform (often called m-commerce)?
Key Benefits of Embracing Mobile eCommerce (M-Commerce)
Wider Reach
Most of us in New Zealand own smartphones. That means we can potentially access the internet anywhere, anytime. That highlights the huge potential of mobile reach for businesses. Not only that, with so much available work online, you can often find cost-effective web design options if you research well.
Ease of Access
Shopping used to mainly involve driving down to the shops and Browse aisles. With eCommerce, customers can browse and buy right from their couch, or while on the go using their phones. Of course, for your business, this also means access to a potentially much larger customer base compared to a physical store alone.
Potential for Increased Efficiency/Productivity
With better eCommerce facilities, successful online ventures can reinvest profits into expansion. Better yet, by focusing on an eCommerce model, you can potentially reduce or eliminate physical overheads (like rent for a storefront) compared to just having a physical presence, especially when starting with a cost-effective web design. This can lead to significant savings in the long run.
Staying Updated
Going with eCommerce, particularly m-commerce (mobile commerce), allows businesses to easily track changes in product prices or competitor offerings, helping maintain a competitive edge. This was much harder in traditional offline businesses. Also, note that this goes both ways: by being online, customers can also easily track and compare your prices in real time.
Personalised Notifications
Online platforms make it much easier to track customer preferences (always ensuring compliance with privacy regulations) and provide tailored notifications or offers via email or apps. This personalised marketing approach can help drive business growth and customer loyalty.
Getting Started with eCommerce in New Zealand
What do you need to actually get the most out of your eCommerce venture? Well, firstly, you need a professional website. Consider starting with a cost-effective solution initially, knowing there’s scope to develop it further later on. Next, you need to promote the website, perhaps using relevant social media channels. Remember, if people don’t know you exist, you won’t get customers, so the sooner you address promotion, the better. Lastly, make sure you implement some basic SEO principles from the start to get your website found by search engines. A cost-effective web design doesn’t necessarily mean a poor design; it often means being smart about how it was created.
Are You Ready to Take Your Business Online?
Once set up effectively, you can aim for real results. Give your business the edge it deserves to stay ahead of the competition. Embrace eCommerce, particularly focusing on mobile, to reach even further. The internet is key to future growth. It can help you get ahead. The only question that remains is: Are You Ready For It?