All About Responsive Web Design
What Exactly is Responsive Web Design? An NZ Perspective
If you’ve been involved in the search engine marketing business for a while, then you’ve most likely heard of responsive web design and its advantages over traditional web design approaches. So, what exactly is it? Well, it basically refers to the process of designing and building a website so that its layout automatically adjusts itself to fit the screen dimensions of any device it’s being viewed on – desktop, tablet, or smartphone.
Why Responsive Design is Crucial for NZ Businesses Today
Now, if you think that having a website capable of adapting itself like this isn’t a big deal, then you’re definitely mistaken. In fact, almost all good and reputable web designers strongly recommend it, especially for businesses operating in today’s market.
Think about it – with the rise and widespread use of internet-capable portable mobile devices these days (check NZ smartphone market share here), businesses can now market their products or services to potential customers far beyond just users of desktop and laptop computers.
Let’s look at smartphones, for instance. The latest models on the market, like Apple’s iPhone and high-end Android devices, are often more than capable of bridging the gap between basic mobile phones and fully-fledged computer systems.
Mobile devices like smartphones and tablets enable users to do almost anything we previously needed a computer for, such as handling emails, doing office work, and most importantly – Browse the internet and going online. This is precisely where responsive web design comes into play!
The Old Way vs. The Responsive Way
Before the arrival of responsive website design, businesses that wanted to get into mobile marketing often had to build a completely separate website specifically designed for mobile platforms, in addition to their main desktop business website. Not only did these mobile-specific sites often end up less functional with fewer features than their standard counterparts, but it also meant double the workload for website managers and search engine marketers when it came to updating content and optimising their online presence.
Investing in a Future-Proof Website
Web developers help businesses solve these problems with responsive websites! A single responsive site works across all devices, simplifying maintenance and SEO efforts considerably.
If your business is thinking about mobile marketing, even if it’s down the track, having a responsive website is definitely a must. You’ll need website designers and developers skilled in creating these adaptive experiences.
Now, responsive web design may cost more upfront than standard, non-responsive sites, but the benefits are significant. The added reach of mobile marketing, combined with the peace of mind knowing that your website is displayed properly no matter the device, makes the investment definitely well worth it!