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Articles
Plain-English guides on SEO, website design and marketing for New Zealand businesses. No jargon, no fluff, just what works.
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Getting Started With A Google Business Profile
This guide helps NZ small businesses set up and verify their Google Business Profile. Improve your online presence and connect with local customers.
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How Designers And Developers Work Together To Create Something Cool
How designers and developers work together, from first plan to post-launch, to build websites that look great and work properly.
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Keyword Density, What Formula For SEO? (Search Engine Optimization)
What is keyword density & does it matter for NZ SEO today? Learn why unique content is king for Google rankings, illustrated by the…
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SEO For Trades, How Effective Is Ranking In New Zealand?
NZ tradespeople facing tough times and online competition? How genuine Kiwi tradies can stand out with SEO, content and Google Ads, get found and…
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What Is A SERP? How To Read Your SEO SERP Report
Understand your RANK SEO report for NZ. Learn what SERPs are & how we measure key metrics like Keywords, Total Visibility, Rank, and Long-Tail…
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Website Design For Tradesmen
Are you an NZ tradie? Why a professional website matters for visibility, credibility and winning jobs, and exactly what it needs on it.
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Social Media Marketing Tips For Beginners
New to social media marketing in NZ? Beginner tips on choosing platforms, creating content for Facebook, Instagram, YouTube and TikTok, engaging people and building…
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Top 7 SEO Forums For Cheap DIY SEO
Seven SEO forums and communities where beginners can learn, ask questions and keep up with Google changes, without paying an agency.
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10 Worst Domain Names
Choosing a domain in NZ? Rank shares a laugh & a warning with hilariously bad domain name examples. Learn why careful selection matters for…
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The Balance Between Readability And SEO
Writing for Google at the expense of your readers backfires. How to balance keywords with clear, readable copy that ranks and converts.
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Outsourcing To An SEO Company
Thinking about hiring an SEO company? What SEO actually involves, the warning signs of a bad agency, and what to ask before you sign…