Google Ads Management

Generate Leads, Traffic & Awareness with Google Ads

Google Ads allows you to connect with potential customers when they are searching for products or services. By targeting specific keywords your ads will appear at the right moment.

Set Your budget

You can set a daily or monthly spending limit. Choose how much you’re willing to pay per click, impression or lead. This makes it easy to get great results without overspending.

ad performance reporting

With our detailed reporting, you can see how many people clicked on your ads, which keywords worked best, and how much you spent. We use this data to help you understand what’s working and what needs improvement. We strive for smarter decisions for your advertising strategy.

Google Ads FAQ

Do I need Google Ads whilst I target Organic SEO?

Indeed, while Google doesn’t officially acknowledge that paid ad records influence their organic algorithm, our research and development (R&D) efforts have conclusively demonstrated that websites investing in paid ads tend to achieve higher rankings. Although the expenditure can be significantly reduced (by approximately 75%), a complete cessation is not feasible. We encourage you to consult with RANK to determine the recommended budget, as it varies depending on your industry and targeted keywords.
Can RANK manage my Google ads whilst doing Organic SEO?
What Google Ad strategies does RANK use?
Keyword Coordination: Ensure alignment between the keywords targeted in Google Ads and those optimized for in organic SEO efforts. This helps create a cohesive online presence and enhances visibility.

Consistent Messaging: Maintain consistency in messaging and branding across both paid and organic channels to provide a unified experience for users.

Landing Page Optimization: Optimize landing pages for both Google Ads and organic search to improve user experience and maximize the chances of conversion.

Ad Extensions: Utilize ad extensions in Google Ads to provide additional information and encourage user engagement. This complements the information available through organic search.

Quality Score: Pay attention to factors influencing the Quality Score in Google Ads, as higher Quality Scores can lead to better ad placements and lower costs per click.

Analytics Integration: Integrate Google Analytics or other analytics tools to track and analyze user behavior across both paid and organic channels, gaining insights into performance and user interactions.

Conversion Tracking: Implement conversion tracking to measure the success of both paid and organic channels in achieving desired outcomes, such as form submissions or purchases.

Ad Testing: Continuously test and optimize ad copy, creative elements, and targeting parameters in Google Ads to improve performance over time.

Local SEO for Ads: If applicable, optimize Google Ads campaigns for local search to align with local SEO efforts and capture relevant local audiences.

Budget Allocation: Strategically allocate budgets between Google Ads and organic SEO based on performance metrics and business goals.

It’s important to note that the management of Google Ads and organic SEO can vary based on the specific goals, industry, and business strategy. Coordination between the two can lead to a more comprehensive and effective online marketing strategy. If you have a specific arrangement with RANK, it’s recommended to discuss your objectives and expectations with them directly for tailored guidance.

Google Ads Management

Generate Leads, Traffic & Awareness with Google Ads

Set Your budget

ad performance reporting

Google Ads FAQ

Get A Google Ads Strategy Proposal.