Changing your Logo Design
Thinking of Changing Your Business Logo in NZ? Read This First!
Are you considering getting your business logo design changed? Well, it’s not a decision that should be taken lightly. You’ll find that such a move significantly affects your overall branding and involves a list of things to consider and action. This includes potentially redefining your brand, investing in graphic design for the new logo, and ensuring everything fits together seamlessly.
Changing a business logo is no small undertaking. If you’re seriously thinking about it, you better make sure you understand what you’re getting yourself into and what it truly means for your business! More importantly, ask yourself – what will it actually take to get it done properly?
What’s Involved in Changing Your Logo Design?
Think back to the beginning when you first got a logo for your business. Consider all the time and resources you invested in it. Deal with the fact that simply making changes doesn’t mean it’s going to be any easier this time around. On the contrary, it might actually prove to be much more difficult because you’re working with an established brand and existing customer perceptions.
Key Steps and Considerations for a Logo Redesign
If you’re determined to go through with it, follow these key steps:
Have a Strong Strategic Reason
You need a solid business reason for the change. You can’t just do it on a whim or because you’re bored with the current one. Don’t waste time and resources if there’s no strategic advantage. However, if your business is moving in a completely new direction – perhaps targeting different customers or offering new services/products – then a change in logo design is definitely called for.
Secure the Right Design Expertise
At this point, you’ll likely need to hire a graphic designer or agency. Take the time to select one that has the skills and expertise you need. You could consider professionals listed with bodies like the Designers Institute of New Zealand (DINZ). If you’re lucky, you might already have someone suitable on your team. It’s crucial to ensure they are capable and motivated to do the job properly!
Redefine Your Brand Holistically
It’s not enough to just introduce a new logo. You must dive deeper and refine your entire brand – including its personality, core message, offerings, future plans, and unique characteristics. All these elements come together when developing a logo that helps businesses build a strong connection with their audience.
Budget for the Investment (Time, Money, Effort)
Always remember that changing your business logo represents a significant investment. It will take time, money, and considerable effort. You need to be sure you have the resources to actually make it happen successfully.
Plan for Material Updates
Then there’s the task of updating or replacing previous business materials that feature your old logo. This includes business cards, brochures, signage, uniforms, packaging, and of course, your website and social media profiles! Think about all those marketing resources – do you really have the budget and plan to get them all redone? Consider environmentally friendly disposal or recycling options for old materials via resources like Auckland Council’s recycling info.
Communicate the Change Clearly
Most importantly, never forget that your logo design represents the identity of your business. It’s what people connect with and associate with your brand. Make sure you keep your existing and potential clients informed throughout the redesign process and especially upon launch. Use channels like email marketing or social media. Otherwise, you run the risk of confusing them or making them feel unimportant, which is never a good look for your business.
Making the Logo Transition Smoother
Indeed, making any changes to your logo design can be a complicated process for any business. However, the right amount of preparation and careful consideration of the points mentioned above will certainly make the transition a lot smoother and more successful!