Can Google Ads Improve Your Organic SERP? The “(Not Provided)” Story Back in 2011, the online marketing world in NZ and globally got a bit of a shock. Google basically pulled the plug on providing detailed organic keyword data through Google Analytics overnight. The trusty insights from the old “Google Keyword Tool” days were gone. […]
Competition is increasing at a rapid pace with each passing day in every field, starting from business to education. It is a rat race, and all are giving their best to survive in the race. You might be an owner of a big jewelry house, but your jewelry house is not that popular. In that […]
Willing to look for the best plans, which can readily suit your varied requirements of web marketing? In case, the answer is towards the positive, wait no further and start clicking on the packages, available in this segment. There are loads of companies, claiming to offer you with the best SEO friendly package. How will […]
Heads Up: Negative SEO via Email is a Real Threat Think Negative SEO is just a myth? Think again. It’s a real worry for businesses online here in NZ, and spammers have dodgy methods that can quietly sabotage your hard-earned rankings. Have you ever thought that just sending out your regular customer emails or newsletters […]
Are You Stuck in Google Jail? RANK Can Help You Recover from a Google Penalty! Ever played Monopoly? Land on that Jail square, and unless you throw doubles or pay up, you’re stuck. You miss out on passing GO, collecting your $200, while everyone else keeps building their empires. It’s a frustrating spot to be […]
Crawled But Not Indexed: Why Your Webpages Aren’t Ranking in Search Results Ever put heaps of effort into crafting a fantastic webpage, only to find it’s mysteriously absent from Google search results? It’s a gutting experience, especially when organic SEO is a core part of your digital plan here in NZ. If this sounds familiar, […]
Feeling the Pinch? The Online Challenge for NZ Trades If you’re running a trade business in New Zealand right now, chances are you’re feeling the economic pinch. Over the last year or so (around 2024-2025), we’ve seen layoffs hitting hard, and unfortunately, more unlicensed individuals might be trying their luck, sometimes misleading customers just to […]
Your SEO SERP Explained Search Engine Results Pages (SERPs) are critical to your business here in NZ. Understanding them helps you engage in meaningful discussions about your online performance and the Key Performance Indicators (KPIs) designed to maximise your exposure. A Google SERP is the page Google shows after someone types in a search query. […]
How Google Serves Search Results: 2024 vs 2013 When a user pops a query into Google, Google’s systems scour the index for pages that match up and dish out the results they reckon are the highest quality and most relevant. Relevance today depends on hundreds of factors, including stuff like the user’s location here in […]