Web Design Trends: Lessons from the Past for Today’s NZ Websites (Reflecting on 2017) In any industry, change is constant, and the same holds true for web design. New trends are always a driving factor, pushing the industry forward. It’s interesting to look back at trends that emerged strongly in the past and see how […]
Why Choose WordPress for Your NZ Business Website? There has been plenty of debate in the past about whether or not WordPress is a suitable platform for a business website. We think that question is answered by the fact that some of the largest companies in the world (check WordPress.com’s Notable Users list for examples) […]
Beyond the Billion: What Makes a Website Truly Good in NZ? As of today, there are well over one billion websites online, according to sources like Internet Live Stats. In the space of just a few seconds, that number likely jumped by dozens. The rate of website growth is pretty amazing. However, the number of […]
Effective Logo Design: Making Your Brand Memorable in NZ It’s often said that a company’s logo becomes part of its brand presence faster than the name itself – and this might well be true! Think about how often you see a logo you recognise; even if the company name isn’t even there, you instantly connect […]
Getting the Business Logo You Want: Working with Designers in NZ Perhaps one of the most valuable assets any business could have is its logo design, representing a significant part of your marketing resources. A branding logo represents the identity of your business and provides your target market with a graphical reference they can associate […]
Choosing a Domain Name? Beware These Hilarious (and Awkward) Examples! A couple of days ago, I was searching for clever domain names – names that would stick in one’s mind… part branding exercise, part curiosity. What I ended up finding were a lot of rather hilarious domain names! At first glance, some might seem a […]
What Exactly is Responsive Web Design? An NZ Perspective If you’ve been involved in the search engine marketing business for a while, then you’ve most likely heard of responsive web design and its advantages over traditional web design approaches. So, what exactly is it? Well, it basically refers to the process of designing and building […]
Hiring a Web Designer in NZ? How to Communicate Effectively Are you thinking of hiring a professional web designer? Sometimes, effectively getting your needs across can be the hardest part of the selection process. It’s often because website designers and developers don’t always speak the same technical language as people outside the industry. If you […]
Getting Business Logos Right in NZ: Avoiding Common Pitfalls Logo design is a crucial aspect of branding your business. After all, it represents the identity of your company, and it’s the image potential customers will ultimately associate with your products or services. Unfortunately, many people often get it wrong when it comes to business logos. […]