DOMAIN WASHING – Rescue Your Domain Name from the Depths of RANK Decline
Nailing a top-notch domain name is a bit like finding a rare pounamu – especially when it’s packed with valuable keywords and has a solid history in a specific niche. Heaps of owners with these keyword-rich domains build entire brands around them, making it pretty tricky to pivot if things go pear-shaped.
But what happens when the tables turn, and your domain’s Google rankings take a serious dive? Can you actually bounce back? If you’ve been putting in the hard yards trying to claw back lost ground with no real luck, you’re definitely not on your own. But chin up, there’s hope! RANK offers a way to help rescue your domain’s performance.
We can help recover your Google rankings!
RANK has cooked up a ground-breaking solution called DOMAIN WASHING, designed to reverse your domain’s slide and bring back its former ranking glory. Before we get into the nitty-gritty of the DOMAIN WASHING PROCESS, let’s check out some common reasons why rankings might suddenly plummet.
Why Your Domain’s Google Ranking Might Have Tanked
Several factors can cause a sudden drop in your website’s position on Google. Understanding these is the first step to recovery:
Algorithm Updates
Search engines like Google are always tweaking their algorithms. These algorithm updates change how sites are ranked. If your website doesn’t keep up with the latest guidelines or SEO best practices, its ranking could suffer.
Poor Quality Content
Content is king, eh? If your website’s content is thin, doesn’t really help the user, or is just plain low-quality, search engines might rank it lower. Google wants to see helpful, reliable, people-first content, and quality raters assess this based on specific guidelines.
Keyword Stuffing
Jamming keywords into your content trying to trick search engines is a no-go. This can lead to penalties and ranking drops. It’s crucial to use keywords naturally. Overdoing it violates Google’s spam policies.
Manual Penalties
Sometimes, a real person at Google might penalise your site for breaking their rules, like using dodgy SEO tactics or having dodgy content. You can check for these in Google Search Console via the Manual Actions report.
Technical Issues
Website problems like slow loading speeds, broken links, or dodgy redirects muck up the user experience and can drag your ranking down. Paying attention to Core Web Vitals is key here.
Lack of Quality Backlinks
Links from reputable websites act like votes of confidence. If your site loses good backlinks or isn’t getting new ones, its authority and ranking can take a hit. Building a solid backlink profile is crucial for SEO.
Stiff Competition
If your competitors are stepping up their game with better content, slicker optimisation, or stronger backlinks, they might push your site down the rankings. It’s a constant battle out there!
Security Worries
Websites compromised by malware or with security holes might get flagged by search engines like Google Safe Browse. This leads to ranking drops to protect users.
Changes in User Behaviour
How people search changes over time. Shifts in search trends (which you can explore on Google Trends) or what users prefer can affect which sites Google sees as relevant, impacting rankings.
Loss of Trust (E-E-A-T)
If your website loses credibility because of things like spreading misinformation, dodgy practices, or spamming, search engines might lose trust in it. Google evaluates this using E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness).
When Rankings Drop Sharply: Introducing Domain Washing
Once a domain cops a major hit to its rankings (we’re talking a drop of 40% or more), just doing the usual stuff often isn’t enough to get those spots back. To rebuild trust and rankings with Google, you need a specialised process called Domain Washing.
How the Domain Washing Process Works
The Domain Washing process usually takes about six months. It involves things like sorting out IP trust, bringing in a secondary domain, and cleaning up your backlinks. To kick things off, RANK will need access to your domain registrar account, Google Search Console, and Google Analytics.
Ready to Recover Your Rankings?
If your domain’s rankings have taken a tumble and you’re looking for a serious solution, Domain Washing could be the answer. Keen to know more? Give us a bell to chat about how we can help.