Getting the Logo Design You Want
Getting the Business Logo You Want: Working with Designers in NZ
Perhaps one of the most valuable assets any business could have is its logo design, representing a significant part of your marketing resources. A branding logo represents the identity of your business and provides your target market with a graphical reference they can associate with your company name, making it much more memorable. If you’re looking for Professional Logo Design, understanding the process is key.
Often, people approach logo creation by saying they have a concept in mind but are simply unable to bring it to life. Some genuinely lack the artistic skill to draw a good logo and wisely seek out a professional graphic designer for the job. Even worse are those who are so vague they just ask a designer to keep drawing, saying, “I’ll know it’s right when I see it!” This approach rarely works well.
Why Clear Communication is Key in the Logo Design Process
Many people requesting logos haven’t got a clue about what goes into a successful logo design process. Unfortunately, graphic designers don’t have psychic powers to read people’s minds. If you really want to get the business logo you envision, logical steps should be taken towards designing a logo that is truly and distinctively yours.
Tips for a Smoother Logo Design Collaboration
Indeed, even with the help of professional graphic design services, acquiring the “right” logo for your business can be tricky business, to say the least, sometimes leading to frustrations. Not to worry, though, because there is certainly something you can do about it. Start by following these tips:
Choose a Designer Whose Style Resonates
Ensure you are comfortable with the style and expertise of your chosen graphic designer. The best way to do this is to check out their portfolio and ideally get inspiration from it. Some graphic artists might outsource work, so try to confirm that they personally created the work samples in their portfolio. Check local directories like DINZ or global platforms like Behance.
Provide Clear Examples of What You Like
Tell your logo designer specifically which examples in their portfolio (or elsewhere) you liked and *why*. Designers often work in various styles, so mentioning specific samples you liked will help them understand your taste and get things off to a good start! The more relevant examples you provide, the better equipped they’ll be to understand your preferences, eliminating much of the guesswork. These samples can come from any existing websites or brands that catch your eye – even those of your competitors!
Define Your Business Thoroughly
Don’t make the mistake of providing your designer with only minimal information about your business, products, or services. You can’t expect them to read your mind, can you? Don’t expect great results from their work either if you leave them with so little understanding. You need a solid business definition and strategy first.
Take the time to tell your graphic designer about your business – its mission, your interests, and how you want potential customers to perceive you. Explain your target market, their needs, and how your business aims to address them. Armed with this info, your graphic designer will be better able to tackle the task of designing a logo that distinctively represents your whole business.
Engage in Constructive Communication and Feedback
Provide clear feedback throughout the process via agreed channels (check the contact details). If there’s anything you don’t like about their work, don’t just stop at telling them that. Communicate clearly and have a productive conversation to explore the options available. Learning how to give constructive feedback can be very helpful.
Break Down the Design Assessment
Look at and assess the different elements that make up the proposed logo individually. Sometimes a great overall concept might seem wrong initially because of an easily fixable feature like the font or colour. Concentrate on the core logo form first, then consider the fonts. You can then evaluate colour options later, allowing you to appreciate the overall design more effectively.
Focus on Your Audience, Not Just Personal Taste
Lastly, and crucially – ultimately consider what’s best for your business! Your final branding logo may not perfectly match your personal aesthetic preferences, but what’s really important is that it’s doing its job: appealing to your target audience and effectively representing your brand. Don’t rely solely on your personal likes or dislikes. If possible, seek opinions from selected clients or people who represent your target audience.
Making Professional Logo Design Easier
Getting the logo design you want certainly doesn’t need to be a difficult process. Knowing how to approach it and collaborating effectively with your chosen graphic designer will make things much easier for everyone involved!