How to Design a Perfect Logo for a Brand on a Budget
Effective Logo Design: Making Your Brand Memorable in NZ
It’s often said that a company’s logo becomes part of its brand presence faster than the name itself – and this might well be true! Think about how often you see a logo you recognise; even if the company name isn’t even there, you instantly connect it with the product or service being offered. Good logo design is therefore essential for businesses in New Zealand and globally.
Top Tips for Creating Great Logo Designs
Whether you’re a Kiwi business owner or a logo designer, the goal is to create a design that works in two basic ways: grabbing the viewer’s attention (learn about visual attention principles on sites like Smashing Magazine) and conveying a general idea of what’s offered. Let’s look at some of the best tips for creating an effective and memorable logo design for a brand.
Keep it Simple and Striking
One of the best ways to ensure a logo grabs attention is by keeping the lines and colours simple and striking. This way, it can easily be adapted for printing on large and small items, different surfaces (like T-shirts or bags), and still catch the eye! Think of iconic simple logos like Apple’s. Try to use just one or two colours and avoid too much fiddly detail.
Ensure it Offers Information (Reflects Your Brand)
The logo should clearly reflect the brand it represents. This might include the brand name (or initials) and ideally a hint about the products or services offered. This way, anyone who sees the logo will instantly associate it with the product or service (and perhaps their need for it), rather than just thinking ‘Oh, that’s a nice design!’ and moving on without registering who the logo actually belongs to.
Be Creative and Stand Out
The era of boring monogram-style logos is largely over. With so many options available to consumers, it’s essential for your brand to stand out from the crowd. Think outside the box when you are creating a logo and try adding interesting features to the design (find inspiration on sites like Behance). Perhaps include a subtle hint or hidden element that isn’t immediately obvious, so that people spend a moment or two figuring it out.
Need Help Designing Your Logo?
If you don’t have much experience designing logos, one of the best things to do is to hire a professional web or graphic designer to create a few different options you can choose from. While there are many designers who work part-time or freelance (platforms like Upwork list many options, though vetting is key), focusing purely on a “cheap” or “budget logo design” can be risky. It’s often quite possible to get a high-quality, effective logo that fits your budget by working with experienced professionals who understand brand strategy.