WordPress Websites – Professional Websites on a Budget

Why Choose WordPress for Your NZ Business Website?

There has been plenty of debate in the past about whether or not WordPress is a suitable platform for a business website. We think that question is answered by the fact that some of the largest companies in the world (check WordPress.com’s Notable Users list for examples) use WordPress for parts of their online strategy. So, why is WordPress (official site) such a great solution for your new website here in NZ?

Key Advantages of Using WordPress

Here are some of the main benefits:

1. Cost-Effective
   Websites built using WordPress are often a fraction of the cost of a fully custom solution or a site built using another proprietary Content Management System (CMS). This is largely thanks to the huge range of themes and plugins already developed, providing much of the functionality required in a typical business website. Chances are, if you need a feature, it’s already been developed! This allows your web developer to simply choose the most suitable theme and plugins, integrate them, resulting in a much faster build time and often a lower bill from your developer.
2. Professional Designs
   Do a quick Google search for ‘WordPress Themes’ and see the sheer volume of results. WordPress themes are big business, with companies and developers worldwide releasing new themes featuring professional, fresh looks and advanced functionality all the time. This allows your website to be built using the latest design trends and guidelines, giving your visitors the best possible experience. Also, reputable theme developers usually provide support for their work, so if any issues pop up, you can often be assured they’ll likely fix them.
3. Easy to Use (User-Friendly CMS)
   The WordPress Content Management System (CMS) is generally very straightforward to use. If you are familiar with using software like Microsoft Word, you will probably be able to find your way around the admin area of your website to update content and add new pages or posts yourself. This allows you to keep your site up-to-date (like changing opening hours or product prices) without needing to pay a developer every single time.
4. SEO (Search Engine Optimisation)
   You’ve probably heard heaps about SEO, and if you’ve done any research, you’ll know that it’s an ongoing effort and can get quite pricey. WordPress helps create an SEO-friendly website structure, making it easier for search engines like Google to read your site’s content. Every page, post, and image can have its own meta tags, description, and title associated with it, allowing fine-grained control over your on-page SEO. This gives you the best chance for your site to rank well in Google and be found by your customers.
5. Large Community Support
   Finally, the development and user community behind WordPress is huge! This means the platform will continue to be developed, stay current with web design trends, and allow you to upgrade easily along the way, keeping your website up-to-date too.

Is WordPress Right for Everyone? (Budget Considerations)

As with anything, WordPress might have limitations compared to other highly specialised or custom solutions out there. However, when building a site on a budget, WordPress’s overall value proposition – balancing cost, features, usability, and professional appearance – often comes out on top compared to other options.